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It's often stated that in order to have satisfying life and career you need to find your true purpose or work in a role, or for a company that fulfils some sort of overarching mission. But as consultant, researcher, and author Marcus Buckingham explained to Insider, this idea is misplaced.

What impact does HR have on your company’s talent brand?

In this environment, it is clear that we are facing a very tight talent market. A situation that is unlikely to change soon and with which corporate CEOs must deal, in order to define an effective talent brand strategy that allows them to attract new talent and retain those already within the company.

Lars Schmidt sits down with ADP Research Institute’s head of research, Marcus Buckingham to discuss his career path and views on the evolution of performance in HR.

How can HR create value for the business in 2022?

It is no secret that we are in a very tight talent market at present, which means the question that should be on every CEO and senior leader’s mind is “How do we establish, maintain, and build our company’s talent brand?” And, “how can we attract and keep the best applicants?”. For those of us in HR, we must figure out how we can support or solve this issue, and what exactly HR’s role is in the talent war we find ourselves in.

William Tincup invites renowned thought leader Marcus Buckingham to discuss the HRXPS and how to measure the performance and impact of HR through the lens of employee experience.

Employees no longer appear content to define themselves by their jobs, business anthropologist Martha Bird says.