HR Executive, October 5, 2021.

A new study from the ADP Research Institute sheds light on how HR can drive the talent brand.

ADP Research Institute is able to quantify the power of the HR function for the first time and reveal the counter-intuitive mechanisms that the HR function can use to amplify its power and drive the talent brand. From this research, we were able to create a metric that measures the psychological experiences shaped by excellent HR service quality and data that uncovers exactly what leads to these positive experiences. Those in the HR function have immense power—and responsibility—to deliver genuine value in the heart and mind of the employee.